The Market Does Not Care What You Need
A seller may need $1.4 million.
That does not mean the buyer pool agrees.
A home sits when the price does not match the location, condition, competition, and payment buyers are facing today.
What Sellers Get Wrong
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Pricing off one aggressive neighbor sale
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Ignoring active competition
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Underestimating the impact of rate-driven monthly payments
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Making tiny reductions that do not change the buyer pool
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Calling a permanent issue “character”
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Waiting too long to react
The Rule
Your home is not competing with the sale from two years ago.
It is competing with what buyers can buy today for a similar payment.
Price is the dominant variable.
October 14, 2026

Shane Boukorras





