Pricing off oneShane Boukorras Real EstateShane Boukorras Real Estate">

The Market Does Not Care What You Need

A seller may need $1.4 million.

That does not mean the buyer pool agrees.

A home sits when the price does not match the location, condition, competition, and payment buyers are facing today.

What Sellers Get Wrong

  • Pricing off one aggressive neighbor sale

  • Ignoring active competition

  • Underestimating the impact of rate-driven monthly payments

  • Making tiny reductions that do not change the buyer pool

  • Calling a permanent issue “character”

  • Waiting too long to react

The Rule

Your home is not competing with the sale from two years ago.

It is competing with what buyers can buy today for a similar payment.

Price is the dominant variable.

Shane Boukorras

Shane Boukorras

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